Christie Partners with Augmenta and Creative Studio Théoriz to Elevate Immersive Spaces at ISE Barcelona
The Integrated Systems Europe (ISE) event serves as a landmark gathering for innovation and collaboration within the audiovisual industry, drawing pioneers and enthusiasts to explore the latest advancements in technology. This year, the spotlight shone brightly on the partnership between Christie, a global leader in visual display solutions; Augmenta, a cutting-edge provider of interactive technology; and Théoriz, a trailblazing creative studio.
Together, they unveiled a revolutionary immersive space that enthralled attendees with its extraordinary interactivity. Equipped with the latest Augmenta system, the installation transformed floors and walls into vibrant, dynamic canvases, reacting in real-time to the movements and gestures of participants. This immersive experience became a hub of excitement at ISE, where visitors eagerly explored new possibilities in interactive storytelling and experiential engagement.
The collaboration between Christie, Augmenta, and Théoriz exemplified the seamless integration of advanced audiovisual technology with boundless creativity. The success of the immersive space, teeming with delighted attendees, highlighted the potential of interactive environments to captivate and inspire.
“We are thrilled to have partnered with Christie and showcased Théoriz’s imaginative content. Together, we’ve pushed the boundaries of immersive storytelling, demonstrating the transformative power of collaboration in the audiovisual industry. This event marks a pivotal step in shaping the future of interactive spaces,” said an Augmenta spokesperson.
Could you tell us a little about Christie?
Christie is a global leader in visual display solutions, celebrated for its cutting-edge technology and innovative spirit. With over 90 years of expertise, Christie provides high-performance projectors, LED video walls, and immersive audio systems, trusted across industries. Its products deliver exceptional image quality, reliability, and customer satisfaction, making it a cornerstone of the audiovisual sector.
Could you tell us a little about Théoriz?
Théoriz is a creative studio dedicated to designing and producing interactive and immersive content for multimedia installations. By blending art and technology, Théoriz explores innovative approaches to enhance user experiences. Their expertise in interactivity, performance, 3D real-time graphics, and audiovisual systems allows them to craft spaces that are not only immersive but also participative and poetic.
What did attendees experience in the room?
Théoriz: Upon entering, visitors found themselves immersed in a reactive environment where the visuals on floors and walls responded dynamically to their presence. With particles glowing underfoot, light bursts triggered by touch, and ripples following their paths, every movement transformed attendees into co-creators of the artwork they experienced.
What technology powered the immersive space?
Augmenta: The space featured four of our state-of-the-art 3D network cameras for tracking interactions, ensuring smooth interactivity even in crowded conditions. Complementing these were four new-generation 2D LiDARs, enabling wall-based interactivity with precision down to a fingertip. These sensors connected to our tracking server, which handled processing, calibration, and data formatting to bring the immersive environment to life.
Christie: Projectors played a crucial role, with two illuminating the interactive floor and four creating dynamic visuals on the walls. This seamless integration of projection and tracking technology elevated the space into a truly audiovisual masterpiece.
What inspired the content?
Théoriz: We drew from our journey of crafting immersive experiences, showcasing a mix of contemplative and dynamic scenes. Whether creating tranquil ripple effects in “Utopia” or explosive, fiery vortexes, the visuals were tailored to respond intuitively to visitor interactions, making the experience immersive and deeply personal.
How would you describe the result?
Théoriz: The immersive room exceeded our expectations. Visitors engaged effortlessly with the interactive visuals, and many returned multiple times, sharing the experience with colleagues. It was gratifying to see our vision come alive with Augmenta’s system and Christie’s exceptional projectors.
